Snom appoints Fabio Albanini as Vice President of Global Sales

Snom, the premium IP telephony brand, has announced Fabio Albanini as its new Vice President of Sales. Albanini, who has been an integral part of the Snom team since 2009, will be responsible for the company’s global commercial strategy.

As Vice President of Sales, Albanini will focus on several objectives. These include growth in target markets by working closely with the Product Management and Marketing departments, reinforcing Snom’s global partner network and developing new sales channels – including in the APAC region. He is also aiming to improve business efficiencies, to better support Snom customers and optimise sales processes.

In his first role at Snom, Albanini laid the foundations for the success of the brand in Italy – before overseeing its growth in the UK and southern Mediterranean regions from 2011 onwards. Since 2019, he has worked as Head of International Sales EMEA and for APAC since the start of 2024. In that time, Albanini has significantly increased Snom’s market share in these regions.

"Fabio Albanini embodies Snom values like no one else,” shared Gernot Sagl, CEO of Snom. “His passion for sales, in-depth knowledge of the sector and strong customer orientation make him the ideal candidate for this position. We believe that he will take both our international team and our colleagues in DACH to the next level.”

‘‘The role of Vice President of Sales is an honour,’’ explained Fabio Albanini. “I am very enthusiastic about my new position”, explained Fabio Albanini. “Snom has an excellent product portfolio and a determined team. The role of Vice President of Sales is of course an honour for me but also a great responsibility towards Snom. Our success does not only only lie in our products, but also in the quality of our business strategies. We have already achieved excellent results so we will first focus on developing infrastructure and existing programmes. There is certainly no shortage of ideas!”

Albanini will start his new role immediately.